Marketer's Frequently Asked Questions

1. How can we spot and choose the right segment(s) to serve?
2. How can we differentiate our offering from competitive offerings?
3. How should we respond to customers who press us for a lower price?
4. How can we compete against lower-cost, lower-price competitors?
5. How far can we go in customizing our offering for each customer?
6. What are the major ways in which we can grow our business?
7. How can we build the stronger brands?
8. How can we reduce cost of customer acquisition?
9. How can we keep our customer loyal for a longer period?
10. How can we tell which customer are more important?
11. How can we measure the payback from advertising, sales promotion, and public relation?
12. How can we improve sales force productivity?
13. How can we establish multiple channels and yet manage channel conflict?
14. How can we get the other company departments to be more customer oriented?

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